About Me.

I am a dynamic professional in Marketing and Corporate Communications, boasting a track record of success in crafting and implementing strategic marketing plans, orchestrating impactful public relations (PR) campaigns, and driving substantial enhancements in profitability and productivity.

Over my 22+ years in the industry, I have garnered international accolades while serving prominent organizations in Kuwait. My forte lies in blending strategic foresight with meticulous planning to steer business operations towards achieving objectives.

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Presently, I hold the position of Chief Marketing Officer at Gulf Bank. In this capacity, I am responsible for steering the overall direction, coordination, and execution of comprehensive marketing communication initiatives, advertising endeavors, media planning and procurement, website administration, retail marketing, and management of the marketing budget.

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Having previously served at Zain, a top-tier telecommunications firm in Kuwait with an estimated brand worth of $2.34 billion, I contributed significantly to augmenting Gulf Bank's brand value and elevating its ranking by 11 positions, as per Brand Finance assessments. This was achieved through innovative, highly efficient, and cost-effective marketing strategies.

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Throughout my tenure in the banking and telecommunications sectors, I have earned recognition for my ability to conceive impactful ideas, excel in operational and procedural proficiency, uphold personal integrity, foster collaboration, and attract and inspire exceptional talent.

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Beyond the professional realm, I am a devoted mother of three, an accomplished equestrian, and an advocate for environmental preservation. I spearhead the #للبحر_حدود campaign, aimed at raising awareness about marine pollution issues and educating the public on ways to address them.